Dividetox
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Detox investing

Scroll less. Invest more.

Dividetox puts a price on every extra time you open Instagram, TikTok or X. Stay under your limit and the money goes to your fund. Go over it and it goes somewhere you’d rather it didn’t.

Join the waitlistHow it works

Coming to iPhone. Free to start.

Opening this app now costs you

€1.50

Your 2nd extra open today

It will be added to this week’s investment in your Defence Anti-ETF

Read something insteadAdd €1.50 and open

Your bad habit, with a price tag

  1. Set your limits.

    Choose the apps that eat your time, how many times a day you can open each one for free, and how long each visit can last.

  2. Stay under, get paid.

    Every day you keep to your limits, a reward goes to your investment fund, and it grows with your streak.

  3. Go over, and it costs you.

    Every extra open costs a little more than the last. That money goes to your Anti-ETF.

You choose the amounts, from €0.50 to whatever hurts. Every Sunday you get a summary of what to invest, and you invest it in your own broker.

The Anti-ETF

Invest in what you’d rather not

Pick a sector you don’t support: defence, fossil fuels, tobacco, gambling… When you go over your limits, the money is set aside for an ETF from that sector, and you commit to hold it for 6 to 12 months. Not lost, just invested somewhere that makes you a little uncomfortable. That small discomfort is the point.

You choose the sector. Dividetox doesn’t judge any of them; it just uses your own values to help you stop scrolling.

A pause, not a wall

Every time you tap a tracked app, Dividetox shows you how many free opens you have left and what the next one costs. You can open it anyway. Or you can read something instead: a short daily selection of articles on the topics you choose, with a few questions at the end. Pass them and you win back an extra open.

Five articles a day, then it ends. We don’t want to swap one infinite feed for another.

Built on behavioural science, not willpower

  • Rewards you can see.

    Rewarding a goal immediately, and more as the streak grows, is one of the most effective tools used to change habits.

  • A real cost.

    People act more consistently when they have something at stake.

  • A moment to think.

    A short pause before opening an app is often enough to change your mind.

  • Knowing your numbers.

    Simply tracking a habit makes you do less of it.

Coming soon

Coming soon: family mode

Set limits on your child’s phone and tie them to their weekly allowance. Go over and it comes out of their allowance; keep to it and they earn extra. No real money needed, and usage data never leaves their phone.

FAQ

Do you touch my money?

No. In this first version Dividetox only keeps the score. Every Sunday it tells you how much to invest in your fund and in your Anti-ETF, and you do it in your own broker.

Which apps can I limit?

Any app on your iPhone: Instagram, TikTok, X, YouTube, games…

What if I go over my limit?

Nothing is blocked for good. Each extra open just costs a little more than the last.

Can I change my limits?

Yes, but changes take 24 hours to apply, and we’ll show you how far you’ve come before you confirm.

Is it free?

You can start for free. Premium unlocks every app, your full history and more.

Android?

iPhone first. Android is on the list.

Is this investment advice?

No. You decide where and how to invest.